Case Study: GetResponse

GetResponse selects Wordbrite to transcreate its marketing materials and localize interface to support expansion on the Russian market.


GetResponse is the world’s leading online marketing platform with more than 350,000 customers in 183 countries. The company operates globally and supports 24+ languages.


  • Transcreate marketing materials from English into Russian – newsletters, slogans, landing pages, etc.
  • Localize redesigned platform interface and mobile apps for iOS/Android
  • Translate Help articles with attention to clarity and technical aspects of the platform
  • Keep terminology, style, and tone consistent across all translated materials
“We chose to work with Wordbrite because they provide excellent quality, always on time – and they never let us down.”
– Martyna Wojtas, Localization Manager at GetResponse


We have been supporting GetResponse in translation and localization for 2 years. In 2016, we started improving and translating landing pages and website copy for new features. At that time, we were getting familiar with their product and brand style in Russia. Pretty soon, we helped them translate most of their digital materials: newsletters, video subtitles, apps, landing pages, and promos. The greatest challenge was localizing their revamped platform — a huge project with thousands of words covering all GetResponse features and services. Of course, it wouldn’t be possible without their professional support and friendly communication. We are proud to have GetResponse among our clients and eager to continue supporting their marketing efforts in Russia.


  • Beautiful new website with transcreated content that resonates with prospects and customers
  • Revamped platform with a carefully localized interface and improved overall UX
  • Clear and concise Help center guiding new users through powerful tools and features
  • Consistent terminology and style across all digital properties
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