AT Internet, a leading European company in digital analytics, supports its digital properties in 5 languages. In 2014, following its overall global expansion, the company opened an office in Moscow to offer its comprehensive solution (Analytics Suite) to Russian companies. Therefore, AT Internet was looking for a reliable partner, who would be able to deliver translations, which engage their customers and help to build a strong brand in Russia.
Case Study: AT Internet
AT Internet engages Wordbrite to localize its digital properties and increase brand awareness in Russia.
Preamble
Challenge
• Establish a distinctive brand voice across various marketing channels such as website, blog, newsletters, white papers, etc.
• Localize AT Internet’s SaaS solution into Russian with consistent terminology for quick follow-ups.
• Transcreate marketing materials with in-depth cultural adaptation to attract traffic and increase readership.
• Implement a project-based approach to define texts style for each particular case.
• Localize AT Internet’s SaaS solution into Russian with consistent terminology for quick follow-ups.
• Transcreate marketing materials with in-depth cultural adaptation to attract traffic and increase readership.
• Implement a project-based approach to define texts style for each particular case.
"You have invested the time and effort to understand our business, products and services in order to provide the best translations possible. You ask questions and you ask for feedback, and we feel you go the extra step to ensure the final result will be excellent. This makes us feel that you are not just a translation service provider, but a true partner in helping us with our growth in the Russian market."– Ashley Kibler, Localization Manager at AT Internet
Solution
AT Internet is a dynamic and ever-evolving company. It means continuous improvements of webpages’ copy; a blog packed with articles, interviews, and white papers; acquisition and engagement newsletters, landing pages, videos, and webinars. Another key part of our job was optimizing their Russian texts for search engines, which required SEO skills too.
It all started with a small translation request. However, thanks to our expertise and sincere wish to help, it grew into almost 3 years of wonderful partnership.
It all started with a small translation request. However, thanks to our expertise and sincere wish to help, it grew into almost 3 years of wonderful partnership.
Results
With Wordbrite’s support, AT Internet has managed to:
• Build up customer engagement across multiple platforms.
• Provide users of Analytics Suite in Russia with a Russian UI and improved user experience.
• Enable its Moscow office to focus completely on marketing and business development by outsourcing all English-Russian translations.
• Build up customer engagement across multiple platforms.
• Provide users of Analytics Suite in Russia with a Russian UI and improved user experience.
• Enable its Moscow office to focus completely on marketing and business development by outsourcing all English-Russian translations.
200k
words
translated
100+
challenging
projects
3
years
of cooperation