Case Study: AT Internet

AT Internet engages Wordbrite to localize its digital properties and increase brand awareness in Russia.

Preamble

AT Internet, a leading European company in digital analytics, supports its digital properties in 5 languages. In 2014, following its overall global expansion, the company opened an office in Moscow to offer its comprehensive solution (Analytics Suite) to Russian companies. Therefore, AT Internet was looking for a reliable partner, who would be able to deliver translations, which engage their customers and help to build a strong brand in Russia.

Challenge

• Establish a distinctive brand voice across various marketing channels such as website, blog, newsletters, white papers, etc.

• Localize AT Internet’s SaaS solution into Russian with consistent terminology for quick follow-ups.

• Transcreate marketing materials with in-depth cultural adaptation to attract traffic and increase readership.

• Implement a project-based approach to define texts style for each particular case.

"You have invested the time and effort to understand our business, products and services in order to provide the best translations possible. You ask questions and you ask for feedback, and we feel you go the extra step to ensure the final result will be excellent. This makes us feel that you are not just a translation service provider, but a true partner in helping us with our growth in the Russian market."
Ashley Kibler, Localization Manager at AT Internet

Solution

AT Internet is a dynamic and ever-evolving company, which means they have a lot of content for localization.

Website copy, landing pages, a blog packed with articles and white papers, email newsletters, videos, and webinars — are just one part of what AT Internet needed to localize into Russian.

Another key part of our job was optimizing their Russian texts for search engines and localizing interface of their SaaS software.


We set up a dedicated team of linguists and editors to facilitate translation of their digital properties in a fast and timely manner.

Additionally, we held regular feedback calls with their Russian product team to make sure we are on the right track with the style and terminology.

It all started with a small translation request. However, thanks to our quality of service and support, it grew into 3 years of wonderful partnership.

Results

With Wordbrite’s support, AT Internet managed to:

• Build up customer engagement across multiple platforms

• Provide users of Analytics Suite with a Russian UI and improved user experience

• Enable its Russian team to focus completely on marketing and business development by outsourcing all English-Russian translations to save their time

200k
words
translated
100+
challenging
projects
3
years
of cooperation

Want the best translations for your company?
Get in touch with us!




    [recaptcha]